Now you can have your cake and eat it too… with whey protein isolate, 6g of sugar, and an unmatched birthday cake flavor. Chef Robert Irvine’s FITCRUNCH Birthday Cake bar is a cheer to celebrating you and your fitness.
Recently, the Birthday Cake flavor won the 2017 Convenience Store News Best New Product Award. Seeing a birthday cake protein bar when you’re in a convenience store is like seeing a unicorn. It’s a great grab and go item that breaks up the monotony of the go to flavors like Peanut Butter or Chocolate.