CHEF ROBERT IRVINE’S FITCRUNCH® ANNOUNCES SNACK SIZE AT TARGET

Whey Better Snack Size Bar Hits Select Target Stores April

Bohemia, NY, April 20, 2018– Chef Robert Irvine’s award-winning brand FITCRUNCH® is bringing a new snacking option to select Target locations with the arrival of their delicious snack size bars. Chocolate Peanut Butter, Caramel Peanut, Birthday Cake, and Chocolate Chip Cookie Dough make their debut April 2018 in a 4-count value pack. These bars are sure to become a Target cult-favorite; welcoming you with 6 layers of rich decadence over an unforgettable, baked cookie core that’s packed with quality protein. FITCRUNCH® offers a new snack option that consumers can feel good about; these bars stop cravings in their tracks offering 16g of protein and only 3g of sugar rolled into an indulgent 190 calorie snack.

FITCRUNCH snack size bars are perfect for any snacking occasion. These bars are great for those on-the-go looking for a healthier alternative to satisfy their appetite; packed with 16 grams of superior protein while delivering big taste with no guilt in each bite. These fit-friendly, gluten free bars promise to control your sweet tooth hungers with their savory oven-baked goodness.

“FITCRUNCH is built around the idea that you don’t have to deprive yourself in the pursuit of better health and our snack size bar continues that tradition,” Irvine says. “My snack size bar allows fitness enthusiasts and regular folks on the go to be able to enjoy something that tastes sweet and decadent, but actually delivers quality protein and nutrients to support muscle repair and sustained energy. Whenever you have cravings for the kinds of foods that can derail your goals, you can always make a better choice. As we continue to grow FITCRUNCH®, I hope we can make that choice easier for more and more people.”

About FITCRUNCH® Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes of all walks of life.

Find FITCRUNCH® on Facebook, Instagram, Twitter, Pinterest, YouTube and at fitcrunchbars.com.

FITCRUNCH® Delicious nutrition for all lifestyles.

If you would like more information about this topic, please contact Elena Fusaro at (631) 676-5563 or email at elenaf@fitcrunchbars.com.

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