Food, recipe

FITCRUNCH Peanut Butter Crispy Treats

FITCRUNCH Peanut Butter Crispy Treats Ingredients: 3 scoops FITCRUNCH Chocolate Deluxe Protein Powder (48g) 3 cups crispy rice cereal (80g) 1/4 cup sugar free maple syrup (60ml) 6 T creamy peanut butter (96g) 4 regular sized Reese’s Peanut Butter Cups 1/4 cup milk chocolate chips (56g) Instructions: Melt syrup, peanut butter, and protein powder on […]

Food, Health

10 Foods To Pack For The Beach

Mixed Nuts Like the jerky, mixed nuts provide outstanding protein in addition to healthy fats that support proper function of all parts of the body. Studies have even shown high levels of omega 3 fatty acids, found in walnuts, can lower inflammation and help decrease body fat. Kale Chips You don’t have to deny yourself […]

Food, Health

5 Ways to Jump Start Your Nutrition Plan

You’ve made the vow that 2016 is the year when you finally reach your fitness goals and drop several sizes. Even if you commit to a solid cardio and strength-training plan, results will elude you if you’re not careful about what goes on your fork. A solid eating plan is key when it comes to lasting […]

Food, Health

Gluten-Free FIT Crunch Bar

Just when you didn’t think FIT Crunch could get any better… Chef Irvine makes the newest FIT Crunch flavor Gluten-Free. Say, “hello” to Chocolate Chip Cookie Dough. This flavor is packed with 30g of protein, just 6g of sugar, and the delicious taste you’ve come to love in a FIT Crunch bar. The new flavor is available […]

Events, Food, Health

Chef Irvine Launches Food Company

Celebrity Chef Robert Irvine Introduces “Better for You” Food Company with Exclusive Launch Partner, Giant Food Chef Robert Irvine and Giant Food of Landover, Md., announced today that the renowned Chef’s new company of nutritionally improved food products will initially be available exclusively at Giant’s 168 stores throughout the mid-Atlantic region. The announcement was made […]

Food, Health, Press Release

Top 10 Best-Tasting Protein Bars

Chef Irvine’s FIT Crunch Bar Named Best-Tasting Protein Bar 06.17.15 FOR IMMEDIATE RELEASE BOISE, ID – The World’s largest online fitness site,, voted the Peanut Butter FIT Crunch Bar the best tasting protein bar. FIT Crunch beat out the top 10 protein bars on the market with the user ratings from customers and the […]