Events, Press Release


Chef Robert Irvine’s FITCRUNCH® Announces Snack Size in All COSTCO Locations Snack Size Protein Bar Hits All Costco Shelves This February 2018 Bohemia, NY, January 15, 2018– Chef Robert Irvine’s award-winning FITCRUNCH® is bringing value and snacking to Costco shelves with their delicious Chocolate Peanut Butter Snack Size Bar 18ct Value Pack. This bar is sure to become […]

Events, Food

Top 5 Tailgating Tips

Top 5 Tailgating Tips As football season comes to the forefront of our sporting focus, so too does the fun of a great tailgate. You’ve got friends tossing the football, playing cornhole, and talking smack about the rivals for hours – all before you head inside the stadium and watch your team (hopefully) dominate its […]

Events, Food

Get Your Party on Right This Cinco De Mayo

Get Your Party on Right This Cinco De Mayo Party! Fiesta! Despite the rumors, Cinco de Mayo isn’t Mexico’s Independence Day, but celebrates the triumph of the small Mexican army over French forces. We’ll close out that little history lesson with a question: How can you win the battle of too many carb and fat […]

Events, Food, Uncategorized

Snack Size Now Available at Costco LA!

The nutrition industry has a new innovative product like no other in the market. FITCRUNCH® baked bars are the first 6-layer protein bars. These bars deliver a great combination of flavors that impact your taste buds like a decadent dessert. The award-winning FITCRUNCH® Baked Bar is arguably the best protein bar ever made. Created by […]


Robert Flies with the US Air Force Thunderbirds

Robert Irvine spends a great deal of his time traveling the world giving-back and servicing our military personnel. He entertains and raises money at many event during the year. Our military is so near and dear to his heart that he started the Robert Irvine Foundation. The foundation is a not-for-profit, 501c3 organization that honors […]

Events, Health

Change Begins with Discipline

Emulate the discipline of a soldier and you can achieve anything By Robert Irvine   The men and women of our military sacrifice so much to keep us safe and defend our freedom that we can never do enough to thank them. That’s why I visit so many military bases, go on USO tours, and […]

Events, Fitness, Food, Health

Chef Launches New FIT Elite Bars

Chef Irvine was in Las Vegas this week to launch his new FIT Elite bars at the GNC Franchise Show. Robert rubbed elbows with the GNC store owners that are responsible for purchasing the quality supplements and nutrition products that you shop for at GNC. At this event GNC franchisees got a first taste of […]